Services - Bright Idea - Revealing Identities

Services What we stand for

Growing Pains?

You are in acceleration mode and about to outgrow your old wording. Your public image no longer fits and feels almost embarrassing to you. You agonise over your website, and actually, you are worth more by now than your home-made design would suggest. Your branding has been an ongoing problem, you have neither the time nor the inclination to do it all by yourself, and no-one would rush to make your story into a movie...yet! To have Scorsese scrambling to call you, get yourself into our professional hands. As your plucky consultants, copy and design cracks, we have a one-track mind, all focused on:


we can help: with two pairs of expert eyes who look at you and your branding, with passion. together, we'll reveal your brand as the box office hit it is! holistically.


Write yummy

Copy that's Moreish

bright idea text katja brunkhorst

How do i speak?

creative consultation | communication concepts| tone of voice

who am i speaking to?

client interviews | analysis of your competition | reverse engineering

what gets my message across?

claims | slogans | copy, long and short | storytellling deluxe | transcreation

where do i share it?

web | online course material | social media| email sequences | print | film | audio| etc.

bright idea - revealing identities

Create high-end

Graphic Design for Web & Print

bright idea graphic design

how do i look?

visual identity / corporate design / logo design / corporate design manual

on paper and offline?

print media | business cards | letterheads | brochures | flyers | packaging

on-screen and online?

digital media | keynote- & powerpoint presentations | online course materials | social media images | online branding modules

what makes my website work?

web design & programming | bespoke wordpress work | our in-house theme | in-depth web development

bright idea - revealing identities

Step by step towards your branding goal

Our Services:

Added Value.

bright idea branding packages

Brand New Packages

We reckon growing doesn't have to be painful. With the right support, it can even be incredibly enjoyable to free yourself from your old cocoon that has become constricting. And to let your new wings underneath really shimmer!

But you should really want it, for positioning needs clarity. And that, in turn, wants demarcation. We help you put your flag in the right pile of sand - and to just leave out everything old, superfluous, unnecessary.

With momentum, oomph and a simple, relevant message in words and pictures that will work for you extremely effectively from now on, time after time. On all channels relevant to you!

All prices are shown before tax; VAT will be added only where applicable.

Branding 101

Here, we lay the foundation of your brand communication: fonts, colours, logo, brand messaging and claim, all of which in combination make your positioning crystal clear. Want to play in a bigger league at last, attracting the right kind of clients who are happy to pay adequate prices for your awesome work? Then it is super important you get your branding right, confidently and consistently. All other packages are based on this, and if you continue with us to the website, you will be credited with the full price of Bright Branding.

This is your package if it's time to boost your branding to get your message across on all relevant channels at last. Holistically and professionally! 



A Brand New Page

We build on the foundations of Branding 101, with an iconic "branding page" to die for. Whether sales page deluxe or scrollable one pager - tailor-made for you in WordPress, in close coordination between copywriter and graphic designer, we give your new program, course or product the face and voice that make it your flagship. With rocket propulsion!

Again, if you then decide to go for a complete web relaunch with us within a year, this package price will be fully credited to the next package. Almost all of the important preparatory work is already included here: Let's really get to know each other!

This is your package if you want to launch a best-selling course or a game-changing new product, but still want to wait a bit with the full web relaunch. Or if you just don't need any sub-pages (yet)!



a bright new site

Chances are your website is your single most important medium: Here, you tell your story in words and pictures that make you sigh with pride, and that convert clickers into clients. Ideally, your website is aligned with you. It fully reflects the core values of your brand and holistically puts your message across. It does? Congrats, you can click away. It doesn't? Super, it will soon if you drop us a line. Sounds good? Our Bright New Site package does more than that - it also delivers a sexy yet solid branding base which is instantly applied to the website, like a direct visual implementation of your identity as we reveal it in our work together.

This package is for you if you are prepared to go on the exciting (and sometimes, highly emotional) journey named full web relaunch. Translation: we help you move to where you want to be standing. So your clients know precisely what you do, and do not, stand for. The real value of that? We reckon: priceless.

PS: More often than not, our Bright New Site Clients turn out to become the trend-setting, game-defining leader of their genre, at the top of their field. So be warned: they tend to get copied (badly). Ready to turn into the iconic, state-of-the-art role model for those copy cats? Hit that request button!




That's how we start our branding relationship

No matter which package you have booked: you then always complete our Brand Questionnaire first thing, and together we take stock of your status quo - in a 60-minute zoom or phone call between the three of us. What do you already have, what else do you need?

But if you are still very unsure which package makes sense for you - and which one doesn't - we offer you a free 30-minute call before booking, no strings attached. If it's not a good fit between us, we'll tell you honestly. (In general, we advise you openly and sometimes passionately; but in the end, you are the boss and have the last word.)

If you want mentoring and consultation only without directly hiring us to implement the branding advice we'll give you, we have packages available for you, too. Hop on the phone and find out how we can help you!


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bright idea beratung
bright idea beratung

Shiny Single Services

You don't need your hand held, firmly yet empathically, in any of our done-for-(and-with-)you packages right now - just some sparkling copy for your next sales page, for example? Or you would like to hand over the maintenance of your finished new website to us, to focus on your favourite activities?

Maybe you're just at the beginning and need more DIY options, such as our sensational landing page template to fill with content yourself - and the matching, juicy freebie "How to write in style"? Well, it's handy you can check out our shiny single services and see whether your ideal offer is amongst them. If not - just write us a wish list!

Get in touch here.

diy kick-start

Hey you! You need a cool web presence on a budget, and you kinda want WordPress, but you have no idea how to get started - there are so many prefab themes, most of which look the same and seem insanely complex? Never mind winging it with your own website like that, your brain might explode. Just get started under our wing instead, right now, all by your capable self and yet, in a cool posse with our web developer at the helm!

Bright Idea helps you to kick-start your dream project; with a set of prefab sample pages, including a blog. You can use this as a starting point to create your own content and design. Your WordPress site is built on our solid in-house theme that Hans has made himself - with you in mind. Your custom theme comes with the super clear and easy to follow Bright Idea Quick Start Guide, including instructions and tips. In addition, you get five live expert group calls to get you started the right way...and you can ask questions via email or in our Facebook group with your fellow kick-starters.

This DIY Kick-Start is for you if you are someone who is Chief Everything Officer still and doesn't have any time to waste. Itching to make a splash with that big biz idea, but want to test the waters first before getting out the big budget guns? Hop on, let's ride!

The next DIY Kick-Start group will start early 2020.


more info

sexy sales page copy

You want to launch, but your creative style is cramped and nothing is flowing? It's hard for you to put your own merits into glowing words? Let us take your arm and gallantly help you step aside to get things into focus again! This small change of perspective with professional support makes the difference from *meh* to *man! Where can I book?* We will write high-end sales copy that is fizzing with YOU, which ensures that your new program will not gather any dust before your ideal clients rip it from your hands. Sorry, that shelf's going to have to get warmed by someone else's product now!



website & branding review

Fancy concentrating on the aspects of your biz you actually enjoy? Then there is nothing more convenient than our monthly website maintenance retainer - easily cancellable each month! Let's make sure your website, including all plugins, is always up-to-date. Plus, we'll input up to 3 blog posts a month into the backend for you, including image editing so it all looks professional, and are available by mail for small trouble shooting issues. For a really low monthly fee!



In other words...

Claudia Kuhlmann

In theory, you could say that I came across Katja through a couple of coincidences. In reality, however, I believe it was just meant to be, after our paths crossed a few times already. The first phone call with Katja convinced me 100% that I wanted to work with her and Hans. I was very exited and immediately knew that my new homepage was going to be great.
The result exceeded all of my expectations. Katja and Hans bring a mixture of heart and mind, creativity and professionalism, which I love. My homepage turned out beautifully. The layout and the text reflect exactly that what defines me as a person. The homepage that's me. And for that I thank you both with all my heart!

Claudia Kuhlmann Bright idea

Daniela Stilke

I am very proud and infinitely grateful to my new page! I had to watch it over and over again... It was an emotional process to convey my message clearly. Katja and Hans guided and challenged me; that it was the perfect mix to get to the POINT. The combination of yoga and health is sort of delicate, by no means did I want to come across too esoteric or medical. Both understood this and created a website with great passion and real professionalism that inspires me. A big thank you from a happy yoga teacher!

bright idea daniela stilke

Mareike Fuisz

Yesterday, my first own Mareike Fuisz website went online. Let me tell you: that was a transformative process where I learned a lot about myself! Thankfully, I had two wonderful magicians at my side, Katja and Hans - a huge thank you for your genius and patience! I am very impressed by how close a first draft can already come to the final result.

bright idea mareike fuisz

Andrina Tisi

Working with Katja and Hans was so effortless and fun. As I am bilingual it was fantastic for me to be able to speak in english and german to them and it made the communication easy.What was so astonishing to me is that after just a few conversation they really GOT ME and what I wanted to convey.

They understood that certain things I needed to sleep over to have the answer and make a decision, I never felt rushed and still our work together was very efficient. I love the combination of the both of them as a team, they come with a fast range of experience and I felt really seen. I truly love working with them and I am sure you will too.


Asa Baav

From the moment I spoke to Katja, I knew she got the message I was trying to convey and what had to be done in order to get my brand to stand out! I have been blown away with how spot on Katja and Hans interpretation has been of my brief,  from the very beginning all the way to the final result. Not only that but they supported me and pushed me to go that extra mile to make my personality come through! I couldn't have chosen a better partner for the job.


Dr. Janna Scharfenberg

You can quickly put together a homepage and logo yourself, right? Are you kidding me? After frustrating and time-consuming self-experiments, which were not only aesthetically questionable, but also quite simply not the only thing I wanted to deliver, I found in Katja and Hans my dream team for design & texts. The two of them have not only realized my ideas with great love for detail, intuition and creative ideas, but also exceeded them many times over. Finally, I can be so proud of my website and it has become really great. It's a bit of a shame that the intensive cooperation with Katja and Hans is over, because it was a lot of fun. Thanks, you two, for your presence, your skill and my beautiful digital home!

Nataša Manic

I had the great pleasure to implement our new website with Katja and Hans - they accompanied me professionally, creatively, inspirationally and conspiratorially along this path, which did not always go straight; and yet they have mastered every turn cheerfully and kindly and have kicked away every stone, even the biggest ones. The result is something to be proud of: as an agency for distribution services in a highly emotional industry, Katja and Hans have managed to portray our most important and strongest USP, namely, us - in word and image and design - as we are. And that without ever having met one of us in person. They brainstormed our industry and explained and presented our business model better than I thought possible. They have given us a new online identity that can not only be seen, but also dwarfs our competitors mercilessly. Nothing less was the requirement, this is more than fulfilled and I am pleased to continue working with Katja and Hans on the adaptation of our CI on- and offline. A big thank you from a more than proud agency boss!

bright idea diamonde natasa manic

Katharina Maier

There she is! My new page. Everything is new. (Almost everything, I'm still the same.) Logo, colours, copy, pictures, ... all new. And daring and very cool, I think. Thanks to the wonderful Katja and the great Hans at Bright Idea! Working with the two of them is dedicated, reliable, fair, authentic, unconventional and funny. We have never met, except in photos and on the phone. I am so pleased that I have found in you partners who understand me (which is sometimes, I believe, a challenge) to lead and advise me and always let me make the final decision…who have just done such a great job that I am lost words. THANK YOU!

bright idea katarina maier

Corinna Graf

Working with Katja and Hans on the branding of our new product was really a highlight during the launch process. The name and logo they found for our CUBY were simply perfect, and it felt from the first second as if both had always been part of this product.
At the same time, they did a rebranding for our GI Design product line. Bringing together the different products behind GI Design was not an easy task. Again, we have seen things seem to be self-explanatory when given to real professionals.
Katja and Hans have a fantastic feeling for bringing language and design perfectly to the point, the product and the internet. We look forward to working with them again soon.

bright idea corinna graf

A Bright Idea ,,Never half-ass two things, whole-ass one thing.“

Ron Swanson

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Fancy some explosive ideas?

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