Services What we stand for

Growing Pains?

We reckon growth doesn't have to be painful. With the right support, it can even be incredibly enjoyable to free yourself from your old cocoon that has become constricting. And to let your new wings underneath really shimmer and unfold!

Here you'll find our exclusive 1:1 offers including not one, but two pairs of expert eyes. We'll shine our focused beam of bright ideas on you and your copy, design and branding, with passion.

Whether it's 1:1 Coaching, a Website- & Brand-Review, or one of our Web- & Copy-Branding-Packages: You'll get our undivided attention and all our joint or individual expertise.

Let's create your highly effective branding that works for you, over and over again. With your strong, unique message that's super relevant to your dream clients.

Look and sound like the total pro you are - at last!

bright idea einzelcoaching

with katja:

Clarity Coaching 1:1

Fancy some brand alchemy up close & personal, along with mightily effective empowerMentoring? Spend 12 weeks in flow with me as your sparring partner, destination: clarity. We figure out your goal together, provide you with individual impulses, ideas and feedback on your copy. Borrow my bright brain exclusively for your mindset & messaging - and let's get you going in the right direction, faster!


with hans:

Website & Branding Review

Are you unsure about, or dissatisfied with, your branding and/or website? Need to make your sales page more killer for your current launch, pronto? I'm here to help, sharing my expertise and my view on the state of your current visual communication! In two 1,5-hour live ZOOM-sessions, I share my screen with you and show you what exactly can be improved and how - step by step. And of course you get the recording!


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bright idea - revealing identities


Branding & Website Packages

You are in acceleration mode and about to outgrow your old wording. Your public image no longer fits and feels almost embarrassing to you. You agonise over your website, and actually, you are worth more by now than your home-made design would suggest. Your branding has been an ongoing problem, you have neither the time nor the inclination to do it all by yourself, and no-one would rush to make your story into a movie...yet! To have Scorsese scrambling to call you, get yourself into our professional hands. Together, we'll reveal your brand as the box office hit it is! Holistically.

As your plucky consultants, copy and design cracks, we have a one-track mind, all focused on:


Pick and choose

Our three packages are basically modular building blocks. When choose to start out with one of the first two packages, you can always 'upgrade' at a later stage to one of the next packages. If you go for our top package right away, everything from the first two is already included.

Bright Idea Packages
bright idea branding

The foundation of everything

Branding 101

Here, we lay the foundation of your brand communication: fonts, colours, logo, brand messaging and claim, all of which in combination make your positioning crystal clear. Want to play in a bigger league at last, attracting the right kind of clients who are happy to pay adequate prices for your awesome work? Then it is super important you get your branding right, confidently and consistently. All other packages are based on this, and if you continue with us to the website, you will be credited with the full price of Branding 101.


One-Page Website package

A Brand New Page

We build on the foundations of Branding 101, with an iconic "branding page" to die for. Whether sales page deluxe or scrollable one pager - tailor-made for you in WordPress, in close coordination between copywriter and graphic designer, we give your new program, course or product the face and voice that make it your flagship. With rocket propulsion!

This is your package if you want to launch a best-selling course or a game-changing new product, but still want to wait a bit with the full web relaunch. Or if you just don't need any sub-pages (yet)!


bright idea one page webdesign

The full package

A Bright New Site

One-Pager doesn't cut it? No worries: Our Bright New Site package brings you the Maserati among online presences. Recommended for advanced go-getters only! It delivers a sexy yet solid branding base which is instantly applied to the website. A direct visual implementation of your identity as a leader and changemaker, as revealed it in our work together.

This package is for you if you are prepared to go on the exciting (and sometimes, highly emotional) journey named full web relaunch. Translation: we help you move to where you want to be standing. So your clients know precisely what you do, and do not, stand for. The real value of that? We reckon: priceless.


Want to get acquainted first?

If you are still unsure which 1:1 service makes sense for you - and which one doesn't - we offer you a free 30-minute call before booking (except with the Website & Branding Review), no strings attached. If it's not a good fit between us, we'll tell you honestly. (In general, we advise you openly and sometimes passionately; but in the end, you are the boss and have the last word.)


In other words...

Stefi Schmid

They don't make homepages, they make a work of art! They made me shine from the inside out. I don’t know how they do it… but with them by my side, there was always someone who guided and supported me on my journey. Their eye for detail (graphically, textually and also technically!) is simply splendid. On our journey, they have given me enormous growth potential. Working with them was one of my BIG LEAPS in my business. The time had come to show myself to the world with my own ART, because this is one of the most beautiful gifts I have to offer the world – I feel like I have finally arrived in my business.
A huge thank you with drums, trumpets and glittery confetti to Hans and Katja – without you it would NOT have been possible.

Your snowflake

Sandra Frei

My wish for bright idea was that I get the right support for an authentic website. I got a team collaboration (incl. photographer) full of creativity, passion for doing, enthusiasm and this incredible feeling for me – what I need exactly to show myself.

The result of this super exciting time: What I wished for was achieved 100%. Just great! Thank you for everything.

Lena Busch Bright Idea

Lena Busch

Recognize that feeling...when you know straight away: "It's a match"? That's how I felt with Katja. I noticed immediately, she understands me without words and a lot of explanation, she gets it. My brand, my message. Katja and Hans, like us, a parent-business-power couple - they understand what 'Familienleicht' is all about. That was exactly what we needed: a highly professional dream team for text, design, branding - the whole is greater than the sum of its parts. The two of them did our complete rebranding, were always there when you needed them - and now our website feels like "us". 1000 thanks and heartfelt recommendation - and we also have a lot of fun together. Rock on!

Lena Busch Bright Idea
Katja Grolimund

Katja Grolimund

Working with Katja and Hans was an absolutely honest, enriching, creative and professional process for me. The result is my very personal and authentic website that I'm really proud of.
Thank you both from the bottom of my heart for your time, your energy and your unique “power combination” for text and design. Twofold genius!

Katja Grolimund

Anna Rischke

Do you know the feeling when you see something and it feels so harmonious that your heart becomes warm? That's how it was for me. Katja and Hans have revised my existing website and brought it to a new level. For me it was like a new beginning!
There are web pages that fill pages and there are web pages that fill a space. Or as Katja would say: they rock. Katja and Hans open rooms with a secret recipe, which is based in any case on professionalism, a lot of experience, sensitivity and on the fact that text and design interlock in such a way that something comes out that has a magic in itself. Of course there is more, which is revealed as follows: sexy!
Thank you for your work and your being!

Claudia Kuhlmann Bright idea

Claudia Kuhlmann

In theory, you could say that I came across Katja through a couple of coincidences. In reality, however, I believe it was just meant to be, after our paths crossed a few times already. The first phone call with Katja convinced me 100% that I wanted to work with her and Hans. I was very exited and immediately knew that my new homepage was going to be great.
The result exceeded all of my expectations. Katja and Hans bring a mixture of heart and mind, creativity and professionalism, which I love. My homepage turned out beautifully. The layout and the text reflect exactly that what defines me as a person. The homepage that's me. And for that I thank you both with all my heart!

Claudia Kuhlmann Bright idea
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Daniela Stilke

I am very proud and infinitely grateful to my new page! I had to watch it over and over again... It was an emotional process to convey my message clearly. Katja and Hans guided and challenged me; that it was the perfect mix to get to the POINT. The combination of yoga and health is sort of delicate, by no means did I want to come across too esoteric or medical. Both understood this and created a website with great passion and real professionalism that inspires me. A big thank you from a happy yoga teacher!

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Dr. Janna Scharfenberg

You can quickly put together a homepage and logo yourself, right? Are you kidding me? After frustrating and time-consuming self-experiments, which were not only aesthetically questionable, but also quite simply not the only thing I wanted to deliver, I found in Katja and Hans my dream team for design & texts. The two of them have not only realized my ideas with great love for detail, intuition and creative ideas, but also exceeded them many times over. Finally, I can be so proud of my website and it has become really great. It's a bit of a shame that the intensive cooperation with Katja and Hans is over, because it was a lot of fun. Thanks, you two, for your presence, your skill and my beautiful digital home!

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Mareike Fuisz

Yesterday, my first own Mareike Fuisz website went online. Let me tell you: that was a transformative process where I learned a lot about myself! Thankfully, I had two wonderful magicians at my side, Katja and Hans - a huge thank you for your genius and patience! I am very impressed by how close a first draft can already come to the final result.

bright idea mareike fuisz

Andrina Tisi

Working with Katja and Hans was so effortless and fun. As I am bilingual it was fantastic for me to be able to speak in english and german to them and it made the communication easy.What was so astonishing to me is that after just a few conversation they really GOT ME and what I wanted to convey.

They understood that certain things I needed to sleep over to have the answer and make a decision, I never felt rushed and still our work together was very efficient. I love the combination of the both of them as a team, they come with a fast range of experience and I felt really seen. I truly love working with them and I am sure you will too.

Alexander Paeper

Alexander Paeper

Katja and Hans designed our new homepage and our new logo. They worked very creatively, very patiently and meticulously and inspired us with a wealth of great ideas. They've also succeeded in enriching our rather sober and technical world with quality and emotions.

Alexander Paeper

Asa Baav

From the moment I spoke to Katja, I knew she got the message I was trying to convey and what had to be done in order to get my brand to stand out! I have been blown away with how spot on Katja and Hans interpretation has been of my brief, from the very beginning all the way to the final result. Not only that but they supported me and pushed me to go that extra mile to make my personality come through! I couldn't have chosen a better partner for the job.

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Nataša Manic

I had the great pleasure to implement our new website with Katja and Hans - they accompanied me professionally, creatively, inspirationally and conspiratorially along this path, which did not always go straight; and yet they have mastered every turn cheerfully and kindly and have kicked away every stone, even the biggest ones. The result is something to be proud of: as an agency for distribution services in a highly emotional industry, Katja and Hans have managed to portray our most important and strongest USP, namely, us - in word and image and design - as we are. And that without ever having met one of us in person. They brainstormed our industry and explained and presented our business model better than I thought possible. They have given us a new online identity that can not only be seen, but also dwarfs our competitors mercilessly. Nothing less was the requirement, this is more than fulfilled and I am pleased to continue working with Katja and Hans on the adaptation of our CI on- and offline. A big thank you from a more than proud agency boss!

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Katharina Maier

There she is! My new page. Everything is new. (Almost everything, I'm still the same.) Logo, colours, copy, pictures, ... all new. And daring and very cool, I think. Thanks to the wonderful Katja and the great Hans at Bright Idea! Working with the two of them is dedicated, reliable, fair, authentic, unconventional and funny. We have never met, except in photos and on the phone. I am so pleased that I have found in you partners who understand me (which is sometimes, I believe, a challenge) to lead and advise me and always let me make the final decision…who have just done such a great job that I am lost words. THANK YOU!

bright idea katarina maier
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Corinna Graf

Working with Katja and Hans on the branding of our new product was really a highlight during the launch process. The name and logo they found for our CUBY were simply perfect, and it felt from the first second as if both had always been part of this product.
At the same time, they did a rebranding for our GI Design product line. Bringing together the different products behind GI Design was not an easy task. Again, we have seen things seem to be self-explanatory when given to real professionals.
Katja and Hans have a fantastic feeling for bringing language and design perfectly to the point, the product and the internet. We look forward to working with them again soon.

bright idea corinna graf

We write

Copy that's Moreish
bright idea text katja brunkhorst

How do i speak?

creative consultation | communication concepts| tone of voice

who am i speaking to?

client interviews | analysis of your competition | reverse engineering

what gets my message across?

claims | slogans | copy, long and short | storytellling deluxe | transcreation

where do i share it?

web | online course material | social media| email sequences | print | film | audio| etc.

bright idea - revealing identities

We create high-end

Graphic Design for Web & Print
bright idea graphic design

how do i look?

visual identity / corporate design / logo design / corporate design manual

on paper and offline?

print media | business cards | letterheads | brochures | flyers | packaging

on-screen and online?

digital media | keynote- & powerpoint presentations | online course materials | social media images | online branding modules

what makes my website work?

web design & programming | bespoke wordpress work | our in-house theme | in-depth web development

A Bright Idea ,,Never half-ass two things, whole-ass one thing.“

Ron Swanson

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