This is us What is Bright Idea about?

Simply put: You.

You don't mind the odd profanity? Partial to woo is what you are? You have been known to laugh, even at yourself at times? Awesome - rest assured we will be making magical branding babies together. "Hang on, hold your horses!", you say? Alright - let's introduce ourselves first.

We are New Workers. We have been to New York. Our family is trilingual and we have lived in London, Amsterdam, Berlin, Cologne and Munich. Currently, we call Osnabrück home, slap-bang in the middle of Europe - often, we can be found on the beaches of North Holland next door. Our thing?


Here we are: your new A-Team for all things creative. An agency that rocks, with one goal - for you to become who you are. And then, to show exactly that. 

In other words...

Your word nerd

Dr. Katja Brunkhorst

most wanted copy kat


Katja Brunkhorst

Fave shows

This Is Us, IT Crowd, The Crown, Parks and Recreation, Flight of the Conchords, Good Girls Revolt, The Fabulous Mrs Maisel, Game of Thrones, Vikings, The Affair...etc. Hey, serial storytelling is the new literary art form. It may not be taking over from the novel just yet (and I adore reading), but is fast becoming its equal. In whatever shape, I love a bit of drama (except in my personal life)!

area of expertise

writing / consulting / yoga / singing / storytelling / Mami Moshpit (my alter ego as coach and DJane)

Star sign

Sun in Aries (moon in Leo and Leo rising)


by and about Katja: Get readin' and write her back - she'll be chuffed to bits (she's still missing her Icelandic penpal who sent her those awesome mixtapes in the eighties)!

I contain multitudes

Hi, I'm Katja, a creative copywriter and scholar of literature with a PhD from the University of London as well as a penchant for silliness, a Rilke and Nietzsche expert, bilingual, an author and journalist for over 25 years, a multi-passionate free spirit and yoga teacher BDY/EYU. I've worked at universities, publishers and ad agencies across Europe.

I founded BRIGHT IDEA in June 2015 to support kindred idealistic spirits from my zone of genius -



KATJA is forever fascinated by the concept of communication and how it can work. she calls language home and is a bit obsessed with words and sounds. her head is constantly making up songs, lyrics and neologisms (=clever speak for brand-new words).

in her heart, her wish is for you to find your expression, true to yourself. with great inner calmness and free from outside notions of who you should or shouldn't be. find out with her how (re-)writing your story can be fun!

In other words...

Stefi Schmid

They don't make homepages, they make a work of art! They made me shine from the inside out. I don’t know how they do it… but with them by my side, there was always someone who guided and supported me on my journey. Their eye for detail (graphically, textually and also technically!) is simply splendid. On our journey, they have given me enormous growth potential. Working with them was one of my BIG LEAPS in my business. The time had come to show myself to the world with my own ART, because this is one of the most beautiful gifts I have to offer the world – I feel like I have finally arrived in my business.
A huge thank you with drums, trumpets and glittery confetti to Hans and Katja – without you it would NOT have been possible.

Your snowflake

Sandra Frei

My wish for bright idea was that I get the right support for an authentic website. I got a team collaboration (incl. photographer) full of creativity, passion for doing, enthusiasm and this incredible feeling for me – what I need exactly to show myself.

The result of this super exciting time: What I wished for was achieved 100%. Just great! Thank you for everything.

Lena Busch Bright Idea

Lena Busch

Recognize that feeling...when you know straight away: "It's a match"? That's how I felt with Katja. I noticed immediately, she understands me without words and a lot of explanation, she gets it. My brand, my message. Katja and Hans, like us, a parent-business-power couple - they understand what 'Familienleicht' is all about. That was exactly what we needed: a highly professional dream team for text, design, branding - the whole is greater than the sum of its parts. The two of them did our complete rebranding, were always there when you needed them - and now our website feels like "us". 1000 thanks and heartfelt recommendation - and we also have a lot of fun together. Rock on!

Lena Busch Bright Idea
Katja Grolimund

Katja Grolimund

Working with Katja and Hans was an absolutely honest, enriching, creative and professional process for me. The result is my very personal and authentic website that I'm really proud of.
Thank you both from the bottom of my heart for your time, your energy and your unique “power combination” for text and design. Twofold genius!

Katja Grolimund

Anna Rischke

Do you know the feeling when you see something and it feels so harmonious that your heart becomes warm? That's how it was for me. Katja and Hans have revised my existing website and brought it to a new level. For me it was like a new beginning!
There are web pages that fill pages and there are web pages that fill a space. Or as Katja would say: they rock. Katja and Hans open rooms with a secret recipe, which is based in any case on professionalism, a lot of experience, sensitivity and on the fact that text and design interlock in such a way that something comes out that has a magic in itself. Of course there is more, which is revealed as follows: sexy!
Thank you for your work and your being!

Claudia Kuhlmann Bright idea

Claudia Kuhlmann

In theory, you could say that I came across Katja through a couple of coincidences. In reality, however, I believe it was just meant to be, after our paths crossed a few times already. The first phone call with Katja convinced me 100% that I wanted to work with her and Hans. I was very exited and immediately knew that my new homepage was going to be great.
The result exceeded all of my expectations. Katja and Hans bring a mixture of heart and mind, creativity and professionalism, which I love. My homepage turned out beautifully. The layout and the text reflect exactly that what defines me as a person. The homepage that's me. And for that I thank you both with all my heart!

Claudia Kuhlmann Bright idea
bright idea daniela stilke

Daniela Stilke

I am very proud and infinitely grateful to my new page! I had to watch it over and over again... It was an emotional process to convey my message clearly. Katja and Hans guided and challenged me; that it was the perfect mix to get to the POINT. The combination of yoga and health is sort of delicate, by no means did I want to come across too esoteric or medical. Both understood this and created a website with great passion and real professionalism that inspires me. A big thank you from a happy yoga teacher!

bright idea daniela stilke

Dr. Janna Scharfenberg

You can quickly put together a homepage and logo yourself, right? Are you kidding me? After frustrating and time-consuming self-experiments, which were not only aesthetically questionable, but also quite simply not the only thing I wanted to deliver, I found in Katja and Hans my dream team for design & texts. The two of them have not only realized my ideas with great love for detail, intuition and creative ideas, but also exceeded them many times over. Finally, I can be so proud of my website and it has become really great. It's a bit of a shame that the intensive cooperation with Katja and Hans is over, because it was a lot of fun. Thanks, you two, for your presence, your skill and my beautiful digital home!

bright idea mareike fuisz

Mareike Fuisz

Yesterday, my first own Mareike Fuisz website went online. Let me tell you: that was a transformative process where I learned a lot about myself! Thankfully, I had two wonderful magicians at my side, Katja and Hans - a huge thank you for your genius and patience! I am very impressed by how close a first draft can already come to the final result.

bright idea mareike fuisz

Andrina Tisi

Working with Katja and Hans was so effortless and fun. As I am bilingual it was fantastic for me to be able to speak in english and german to them and it made the communication easy.What was so astonishing to me is that after just a few conversation they really GOT ME and what I wanted to convey.

They understood that certain things I needed to sleep over to have the answer and make a decision, I never felt rushed and still our work together was very efficient. I love the combination of the both of them as a team, they come with a fast range of experience and I felt really seen. I truly love working with them and I am sure you will too.

Alexander Paeper

Alexander Paeper

Katja and Hans designed our new homepage and our new logo. They worked very creatively, very patiently and meticulously and inspired us with a wealth of great ideas. They've also succeeded in enriching our rather sober and technical world with quality and emotions.

Alexander Paeper

Asa Baav

From the moment I spoke to Katja, I knew she got the message I was trying to convey and what had to be done in order to get my brand to stand out! I have been blown away with how spot on Katja and Hans interpretation has been of my brief, from the very beginning all the way to the final result. Not only that but they supported me and pushed me to go that extra mile to make my personality come through! I couldn't have chosen a better partner for the job.

bright idea diamonde natasa manic

Nataša Manic

I had the great pleasure to implement our new website with Katja and Hans - they accompanied me professionally, creatively, inspirationally and conspiratorially along this path, which did not always go straight; and yet they have mastered every turn cheerfully and kindly and have kicked away every stone, even the biggest ones. The result is something to be proud of: as an agency for distribution services in a highly emotional industry, Katja and Hans have managed to portray our most important and strongest USP, namely, us - in word and image and design - as we are. And that without ever having met one of us in person. They brainstormed our industry and explained and presented our business model better than I thought possible. They have given us a new online identity that can not only be seen, but also dwarfs our competitors mercilessly. Nothing less was the requirement, this is more than fulfilled and I am pleased to continue working with Katja and Hans on the adaptation of our CI on- and offline. A big thank you from a more than proud agency boss!

bright idea diamonde natasa manic
bright idea katarina maier

Katharina Maier

There she is! My new page. Everything is new. (Almost everything, I'm still the same.) Logo, colours, copy, pictures, ... all new. And daring and very cool, I think. Thanks to the wonderful Katja and the great Hans at Bright Idea! Working with the two of them is dedicated, reliable, fair, authentic, unconventional and funny. We have never met, except in photos and on the phone. I am so pleased that I have found in you partners who understand me (which is sometimes, I believe, a challenge) to lead and advise me and always let me make the final decision…who have just done such a great job that I am lost words. THANK YOU!

bright idea katarina maier
bright idea corinna graf

Corinna Graf

Working with Katja and Hans on the branding of our new product was really a highlight during the launch process. The name and logo they found for our CUBY were simply perfect, and it felt from the first second as if both had always been part of this product.
At the same time, they did a rebranding for our GI Design product line. Bringing together the different products behind GI Design was not an easy task. Again, we have seen things seem to be self-explanatory when given to real professionals.
Katja and Hans have a fantastic feeling for bringing language and design perfectly to the point, the product and the internet. We look forward to working with them again soon.

bright idea corinna graf

your picture of an artist

Hans Groen

force of design nature


Hans Groen

Fave albums

The Mars Volta - De-loused in the Comatorium, Moloko - Statues, Beastie Boys - Check Your Head, Stevie Wonder - Songs in the Key of Life, Smashing Pumpkins - Siamese Dream....oh well, there are so many different, remarkable and beautiful treasures. The question and its answers are will always start a fire of endless discussions. These I happen to like, too...

area of expertise

Graphic design / Programming / A love of detail / Football / Drums / Hanging out in record stores

star sign

Sun in Aquarius (Moon in Leo & Capricorn rising...might as well be penguin as far as he's concerned)


about Hans and work samples? Check out

Focus on Detail

Hi, I'm Hans. I studied graphic design in Amsterdam, which atypically led to me managing my favourite pub in my hometown, Den Helder. A few years of music-driven nightlife later, and I've returned to my favourite pastime as a designer and programmer. I play football, drums, but most of all with design until everything is perfect - right down to the last detail.

In 2019, I am joining BRIGHT IDEA full-time - since 2015, we have been working together more and more and have such great clients that I don't want to do anything else but help them


HANS is our Art Director, Graphic Designer, Web Designer / Programmer. He stands for high-quality design, with implementation on- and offline. Digitally and analogously! Hans has agency experience and can offer a full range of design solutions. His Zone of Genius are truly state-of-the-art, tailor-made websites.

Hans really programs individually in WordPress - off the rack is not his bag! At the interface of design and programming, he has unique skills what will make you and your brand move forward visually.

A Bright Idea ,,If you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.“

Michelle Obama

bright idea free resources

All together now...

"One, two, onetwothreefour!“ No need to be a maths genius to calculate just how much fun it is working with us. Bright Idea is here for kick-ass communication and branding with ease that makes your clients see your light. Luckily!

Wanna sniff around the shop a little first? Why, certainly, dear Sir or Madam! For starters, we have some free resources lined up for you! Just subscribe once to our newsletter aka brandbrief and download your freebie (or all three if you wish) right away. From there on you'll be the first to get free inspiration for your brand communication and offers to make you swoon.

bright idea katja hans