Theresa Häcker A colorful affair for the fluffy rock in the surf
With more than 15 years of experience, Swabian Theresa Häcker wanted to finally establish herself as the expert for HR interim management, consultant for recruiting processes and holistic mentor with a newly defined offering. After a couple of intensive brand alchemy sessions with Katja, in which business strategy, target audience and concrete offers were reviewed and defined, we set sail for an exceptional visual branding that would become the foundation for Theresa’s new website.
Our keywords were lively yet structured. Versatile, yet clear and organized. Just like Theresa herself. The outcome was a visual branding concept in which an extensive palette of bright colors played a big part. That wide range of colors came in handy when we extended the original ‘TH’ logo to differentiate between the different offers listed on the website. Also, three shades of each color we’re applied in the custom icon sets.
On the website is where everything came to life, especially with the sophisticated copy and attention grabbing headlines. The last pieces of the puzzle were the wonderful images by business photographer Stefanie Lippert.
And what does Theresa say? That the website is making such waves she’s often asked who created it. See for yourself (and be quick, because this energetic Sagittarian with an above-average IQ is already gearing up for her next exciting pivot – with us, of course!).
