Hey Julia Yoga for Feminine Health
hen Julia Glesti approached us, her Hey Julia brand of yoga for feminine health was already established. Although she was relatively successful as an online entrepreneur, neither her visual branding nor her tone of voice were quite coherent. A perfect case for Bright Idea. We didn’t have to reinvent the wheel and, in close cooperation, we took the good things from Julia’s status quo to continue building on them.
We quickly agreed on the results of her new visual identity and so we were able to focus on implementation into the new website relatively early in the process. The application of all the different visual elements – from the gorgeous photographic footage to the colorful graphics – felt totally organic and cohesive from the get-go. When the revised texts were added, the website came into full bloom. Happy Hans, happy Katja, happy client:
Working with Katja and Hans was a joy from A to Z. Very pleasant and quick communication, professional work and needs-based suggestions. I’m super happy with the result – the copy, colours and design of my online presence are finally up to date, fit me perfectly and speak directly to my ideal clients – great! It was a pleasure!
