Stefi Schmid Shining from the inside out

nd then suddenly, an all-round fun, lively and sympathetic whirlwind of a woman got in touch with us. Dance teacher Stefi Schmid came to us on recommendation with very clear ideas of what she needed from us. She wanted to define her offer more clearly and streamline it. To do so, Stefi needed a new website whose visual and textual impact actually corresponds to what she has to offer and clearly depicts her customer journey. We started with the basis, a new visual identity that is ultimately very Stefi: dynamic, unique and full of joy.

In Stefi’s previous appearance, there were elements that we still liked and that we wanted to include in the new design. So although the re-branding was significant, it was not not a very harsh 180-degree change of direction. The new design principles provide Stefi’s visual identity with more dynamics as well as more clarity and structure.

This project, to us, was once again proof that a very intensive cooperation, which is also actually good fun, leads to the best results. We weren’t the only ones to think so, were we…?

Creating a new homepage with Hans and Katja is a process of inner growth. It is true transformation coupled with wit, depth and lightness. The first draft for my new brand guide amazed me and everything jumped in me. All the facets that define me were already included in there! Peperoni, dynamism and joie de vivre and also the soft tones that make me what I am – I saw myself through the eyes of both of them.

Those guys do not make homepages! They make a work of art; they made me shine from the inside out.
I don’t know how they do it… but with them by my side, there was always someone who guided and supported me on my journey. Your eye for detail (graphically, textually and also technically!) is simply splendid. They have given me enormous growth potential in our journey. Working with them was one of my BIG LEAPS in my business. The time had come to show myself to the world with my own ART, because this is one of the most beautiful gifts I have to offer the world – I feel like I have finally arrived in my business.
A huge thank you with drums, trumpets and glittery confetti to Hans and Katja – without you it would NOT have been possible.

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