Sara Petescia Grenzgang, Gleichgewicht, Ausatmen
hen Sara Petescia came to Bright Idea, she was in the midst of transforming her business. She had been gaining experience for almost 20 years as a yoga teacher, therapist, seminar and retreat leader. With her in-depth knowledge and her calm and natural manner, she had already built up a very loyal customer base. But now it was really time for the next step. She wanted to expand her offerings with an online program and generally set different accents. In doing so, she wanted her personal brand to be refined, both visually and textually.
After some intensive 1:1 Brand Alchemy Coaching Sessions with Katja, which brought immense clarity regarding her core messaging, we started with the visual basics, the logo at first. We wanted to convey Sara’s three brand pillars – ‘Balance, Threshold & Exhalation’ in a symbolized trademark, the lines of which were continued in a very simple, stylish logo font for optimal harmonization. In addition, we developed a modified version of the logo. By rotating it 90 degrees and minimally expanding it, a monogram was created with the initials S and P.
The rest of the new visual identity flowed naturally and we were able to move on to the concrete implementation at our leisure. The result is a harmonious combination of colors, fonts, graphics and, above all, the wonderful photo material from Swiss photographer Aly Alesh. With Katja’s copywriting artistry, the icing on the cake as so often, came the finishing touch, resulting in both a website and a personal brand that fit like a glove. Or, as Sara herself puts it:
After our first call I already had a good feeling and I knew that I had the right team at my side with Katja and Hans. I wanted a website that perfectly reflected me and what I offer and that’s exactly what I got. A beautiful logo, a harmonious color concept and flowing text. I am 100% satisfied and would work with Katja and Hans again and again. Thank you both!!!
