Sandra Frei a new look and an open view

nder the name Capricorn Coaching, Swiss child of the Engadin mountains, Sandra – who is actually a Scorpio – is making a breakthrough as a self-employed business coach, or ‘sparring partner for executives’. Sandra’s new beginning needed a refreshed branding that conveys exactly the same clarity as Sandra’s way of working.

The branding and the associated tone-of-voice was established in coaching calls with Katja; and then used by Hans specifically for the brand new webpage for Capricorn Coaching.

Both in the basics of the design and in the copy, we tried to create space for the values ​​that characterize Sandra. Close to nature and uncomplicated. Of course also with photographic references to the mountainous homeland.

Working with this extremely likeable lady was also very pleasant and uncomplicated. And we’re not saying that just because of the huge amount of Swiss chocolates she sent us as a thank you… Thank YOU, Sandra! We will be sure to visit you in Zurich soon.

My wish for bright idea was that I get the right support for an authentic website. I got a team collaboration (incl. photographer) full of creativity, passion for doing, enthusiasm and this incredible feeling for me – just exactly what I need to show myself.

The result of this super exciting time: What I wished for was achieved 100%. Just great! Thank you for everything.

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