Lena Busch Online family business rebranded
Lena Busch had long been an established name in the world of online-business coaching when she approached us. Lena and her husband Michael operate under the name “Familienleicht”, and the name says it all: They offer for several group and individual coaching programs for people who want to combine a successful business with family life. This family business for business mothers (and now also dads ;-)) has been quite successful up to now.
However, their external image lagged significantly behind their status as the multiple six-figure market leader in the online-business-family segment. The next steps and goals for their business were clearly defined – high time for a rebranding and a new website that finally support and implement their own claim – and should clearly show their own transformation to niche dominance at the first click. This is exactly why they came to us.
After an intensive series of individual coaching sessions with Katja, we got a clear view of their brand strategy in advance, in an open dialogue with the two of them. Then, as part of our Bright New Site package, the brand reinvention and website rebuild began. An extensive project for sure, from the uniform design of all sub-pages, landing pages, page templates to the textual or content-related revision of the extensive and sometimes complex content structure of the offer. With Lena and Michael’s “Familienleicht” there is something for all business levels and individual needs!
Fortunately, all the requirements for a successful cooperation were more than fulfilled again. We just think in a similar way to the Buschs and from start to finish we were just happy about the professionalism and mutual appreciation at eye level, even when things got a little difficult. Desired result achieved? Yes, or what do you say, Lena ..?
Recognize that feeling…when you know straight away: “It’s a match”? That’s how I felt with Katja. I noticed immediately, she understands me without words and a lot of explanation, she gets it. My brand, my message. Katja and Hans, like us, a parent-business-power couple – they understand what ‘Familienleicht’ is all about. That was exactly what we needed: a highly professional dream team for text, design, branding – the whole is greater than the sum of its parts. The two of them did our complete rebranding, were always there when you needed them – and now our website feels like “us”. 1000 thanks and heartfelt recommendation – and we also have a lot of fun together. Rock on!
Before…
After…
